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Privacy Policy

Last updated: February 2026

FlashMagic.co.uk ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website and purchase our flash paper products and fire magic supplies.

By using our website or placing an order, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our website.

1. Information We Collect

We may collect the following types of information:

Personal Information

  • Name – to process and deliver your order.
  • Email address – for order confirmations, shipping updates, and customer support.
  • Phone number – for delivery coordination and order queries.
  • Shipping & billing address – to fulfil and deliver your flash paper order.
  • Payment information – processed securely through our third-party payment processor (e.g. Stripe or PayPal). We do not store your card details on our servers.

Automatically Collected Information

  • Device & browser data – IP address, browser type, operating system, and device identifiers.
  • Usage data – pages visited, time spent on pages, referring URLs, and click activity.
  • Cookies & similar technologies – see our Cookies section below.

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfil your orders for flash paper, flash cotton, and related products.
  • Send order confirmations, shipping notifications, and delivery updates.
  • Respond to your enquiries, messages, and customer support requests.
  • Improve our website, products, and customer experience.
  • Comply with legal obligations and prevent fraudulent activity.
  • Send marketing communications (only with your explicit consent — you can opt out at any time).

3. Legal Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases:

  • Contract – processing necessary to fulfil your order.
  • Consent – for marketing emails and non-essential cookies.
  • Legitimate interest – to improve our website, prevent fraud, and manage our business.
  • Legal obligation – to comply with tax, accounting, and other legal requirements.

4. Sharing Your Information

We do not sell your personal data. We may share your information with:

  • Payment processors (e.g. Stripe, PayPal) – to securely process transactions.
  • Shipping & delivery partners (e.g. Royal Mail, courier services) – to deliver your order.
  • Analytics providers (e.g. Vercel Analytics, Google Analytics) – to understand website usage and improve performance.
  • Legal authorities – if required by law, regulation, or legal process.

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience, analyse traffic, and understand how visitors interact with our site.

Types of Cookies We Use

  • Essential cookies – required for the website to function (e.g. shopping cart, session management).
  • Analytics cookies – help us understand website traffic and user behaviour (e.g. Vercel Analytics).
  • Marketing cookies – used to deliver relevant advertising (only with your consent).

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, comply with legal obligations (e.g. tax records for 6 years), resolve disputes, and enforce our agreements. Order data is retained for a minimum of 6 years in accordance with HMRC requirements.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encrypted data transmission (SSL/TLS), secure payment processing, and restricted access to personal information.

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Your Rights

Under the UK GDPR, you have the right to:

  • Access – request a copy of the personal data we hold about you.
  • Rectification – request correction of inaccurate or incomplete data.
  • Erasure – request deletion of your personal data (subject to legal obligations).
  • Restriction – request that we limit how we use your data.
  • Portability – request your data in a structured, machine-readable format.
  • Objection – object to processing based on legitimate interests or for direct marketing.
  • Withdraw consent – where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the details below. We will respond within 30 days.

9. Children's Privacy

Our website and products are not intended for individuals under the age of 18. Flash paper and fire magic supplies are flammable materials suitable only for responsible adults and trained professionals. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

10. Third-Party Links

Our website may contain links to third-party websites (e.g. YouTube, WhatsApp, payment providers). We are not responsible for the privacy practices or content of these external sites. We encourage you to read their privacy policies before providing personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

12. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a complaint, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.